All parties involved in food and beverage advertising, packaging design, promotion and communication throughout the world are eligible.
Work must have first appeared between 1st March 2016 and March 31st 2017. So long as the project will be released before Judging Date (April) your project is eligible for entry.
For Effectiveness category: Work must have first appeared after 1st July 2015 and the project would have run by entry date.
You may only enter The FAB Effectiveness Awards if your project achieved at least Nomination status in the 2015 Creative Awards at FAB or any other recognised local or global award. ie. it must have already been recognised and met a certain Creative standard.
Entries must be received before 28th February 2017. (Please contact us for a deadline extension)
All submissions must be accompanied by the entry fee (add VAT @ 20% for UK companies)
Awards Ceremony and Dinner: 26th May 2017 at The Hurlingham Club in London.
For Advertising Effectiveness Entries please submit:
Strategy for achieving the above objectives – describe how all the elements of your project/campaign interact with and complement one another in order to engage your target market
Detail what part media planning played in engaging your target market: Evidence of how successfully the objectives were achieved.
Please include third-party verification where possible: Return on Investment
For Design Effectiveness Entries
The actual project / pack and/or images + Sales Results, Return on Investment with specific details on how Design played a role in achieving these results.