All parties involved in food and beverage advertising, packaging design, promotion and communication throughout the world are eligible.
Work must have first appeared between 1st March 2014 and March 31st 2015. So long as the project will be released before Judging Date (April) your project is eligible for entry.
For Effectiveness category: Work must have first appeared after 1st July 2013 and the project would have run by entry date.
You may only enter The FAB Effectiveness Awards if your project achieved atleast Nomination status in the 2014 Creative Awards at FAB or any other recognised local or global award. ie. it must have already been recognised and met a certain Creative standard.
Entries must be received before 28th February 2015. (Please contact us for a deadline extension)
All submissions must be accompanied by the entry fee (add VAT @ 20% for UK companies)
Awards Ceremony and Dinner May 2015 – Venue to be announced.
For Advertising Effectiveness Entries please submit:
Strategy for achieving the above objectives – describe how all the elements of your project/campaign interact with and
complement one another in order to engage your target market
Detail what part media planning played in engaging your target market: Evidence of how successfully the objectives
were achieved. Please include third-party verification where possible: Return on Investment
For Design Effectiveness Entries
The actual project / pack and/or images + Sales Results, Return on Investment with specific details on how Design
played a role in achieving these results.