The International Food and Beverage Excellence Awards are delighted to announce that the 16th FAB Awards are now open for entries with a Final Deadline on 28th February 2014.
The FAB Awards is an International Awards programme focussed entirely on work done for Food And Beverage brands. It recognises the critical contribution that outstanding creative work makes to building food and drink brands, it identifies and rewards the leading practitioners, and it acknowledges their contribution both to their Clients and their Agencies.
FAB 2013 saw nearly 3600 pieces of work from 62 countries. The major winners were JWT London, DDB Stockholm, DDB Canada, McCann Germany, Leo Burnett London, AMV BBDO London, BBDO New York, McCann Worldgroup India, Grey Melbourne, Razorfish, 360i New York, Publicis Italia, Webb deVlam London, Family Business Stockholm, Springetts Brand Design Consultants London, BrandOpus London and Duffy & Partners Minneapolis.
McDonald’s were awarded The FAB Brand of the Year Award for 2013.
The awards have been attended by clients from Arla, Diageo, Cadbury, Carslberg, Kraft, Mars, Innocent, McDonald’s, Heinz, Unilever, Coca Cola and several other Brand owners and guardians, over the years.
The FAB Effectiveness Award & Brand Redesign Categories
Introduced last year the FAB Effectiveness Award are back this year.
They will again run in conjunction with the Creative Awards and entrants may choose to submit to 1) The Creative Awards, 2) The Effectiveness Awards OR 3) Both, Creative and Effectiveness Categories.
The entrants may only enter The FAB Effectiveness Awards if their project achieved at least Nomination status in the 2013 Creative Awards at FAB or any other recognised local or global award. So it must have already been recognised creatively.
This year a new category for Brand Redesign is being introduced for the first time at The FAB Awards.
Details on how to enter and online entry is available on our website http://www.fabawards.com
The full Media Line up for our 16th year will be:
Integrated Campaigns, TV & Cinema; Radio; Press; Outdoor & Poster; Ambient; Sponsorship; Experiential Campaigns; Packaging Design; Logo; Brand Identity; Retail Environment; Brand Redesign; Direct; Sales Promotion; Collateral & POS; Websites; Online Advertising; Mobile; Email; Viral; Branded Content; Branded Entertainment; Media Awards, Social Media / Social Business and Best use of Technology.
An entry kit for the entrant’s reference may also be downloaded here.
All entries maybe submitted online after a simple Registration process and in the case of Packaging, the samples may be sent to The FAB Awards office.