This is the only Award that is publicized in advance and is based on the number of nominations that McDonald’s has achieved this year. The calculations include performance at both the Creative Awards and the Effectiveness Awards.

The rest of the nominees will only find out their outcome on the night of the Awards Ceremony.

Some of the nominated work includes: the ‘We all make the Games’ campaign, which was implemented during last year’s Olympic games in London; McDonald’s ‘Our Food. Your Questions’ campaign that focused on making the company more transparent; and the ‘Small Currency’ project from Indonesia, which tackled the problem of no small currency in the country.

“McDonald’s truly deserves this accolade for an outstanding year of Creative Excellence across several communication disciplines and markets. Their outstanding nominations are from the UK, Sweden, India, USA, Canada, Indonesia and range from TV Advertising, Integrated, Collateral and Sales Promotion to Packaging Design,” said FAB Awards President, N.Nayar.

The Award will be presented at The Hurlingham Club in London on Thursday, May 30, during the Awards Ceremony to honour Nominees and Winners of this year’s FAB Awards.

For more information please contact N.Nayar at info@fabawards.com or call +44 20 8487 9552.

The FAB Awards are an International Awards programme, which focus solely on work done for Food and Beverage brands, and include categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand Identity, Retail Environment, Interactive, Digital, Social Media & Branded Content.

Mary is the Creative Director and founding partner of Lewis Moberly, which she formed in 1984 with Robert Moberly.

Her numerous awards include British Design and Art Director Gold, three D&AD silvers, and the British Design and Art Directors President’s Award.

In 1995 she became the first woman President of D&AD. Her acclaimed award winning work is diverse. It includes brand design for Waitrose, Selfridges, La Grande Epicerie de Paris, and global brands, Grand Hyatt, Moet and Chandon and Johnnie Walker.

Commenting on Mary’s acceptance to chair the 2013 Packaging & Design Panel, FAB Awards President N.Nayar said:

“Truly delighted to have Mary’s acceptance to act as Chair of the Juries. Mary Lewis is a living legend and chaired the very first FAB Awards, 15 years ago.”

Mary has been profiled in the Sunday Times and the Financial Times and is co author of Understanding Brands. In 2011 she received the Honorary Award for Creative Excellence at the Pentawards.

This year Mary was a Guest Speaker at the 25th anniversary of Luxe Pack in Monaco. Event organiser Maryvonne Lanteri said:

“Mary Lewis re-invented the wheel when it came to packaging design. Admired and respected by other industry professionals, Mary has received numerous awards during her career, and Lewis Moberly is the only company to hold both the top award for Creative Excellence and the top award for Commercial Effectiveness –the British Design and Art Direction Gold Award and the Design Business Association Design Effectiveness Grand Prix.”

Mary was also the very first FABulous Award winner for Packaging Design at The FAB Awards 1999 – International Food And Beverage Creative Excellence Awards.

Daniel Bonner

Daniel Bonner has been announced as the 15^th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories.

Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Daniel’s calibre to Chair the Jury. Daniel as a Creative and Daniel as a Leader is as good as it gets. We look forward to continuing our tradition of attracting the very best to evaluate and applaud our industry’s best projects.”

Daniel joined Razorfish in 2011 as Chief Creative Officer, with a brief to focus on the creative leadership of Razorfish’s key multinational clients and to help realise the ambition of being the market leader in terms of creative excellence, talent, brand profile and positioning.

So influential were his efforts that less than 12 months later he was promoted to Global Chief Creative Officer.

Already during his tenure Razorfish has been awarded for work created in partnership with Audi, McDonald’s, Samsung and Unilever, as well as being recognised by Ad Age in their Agency A-List top ten in both 2012 and 2013. Campaign magazine (UK) has twice recognised Daniel in their annual ranking –  as No.1 Digital Creative Director in 2010 and as one of the top 20 Creative Directors of 2012.

According to Razorfish: “Daniel gets most excited when brands stop ‘talking’ and start ‘doing’, He strongly believes that organisations require a new generation of thinking, ideas, storytelling, interaction, digital products and utility driven services if they are to keep the promise they make to their audiences and play a meaningful and indispensable role in their lives.”

Prior to joining Razorfish Daniel spent 15 years as a key leader at AKQA, growing the business and working with a large number of the world’s top 50 brands.

As one of the worlds most awarded Creative Directors, Daniel made a significant contribution to AKQA’s numerous ‘Agency of the Year’ accolades, reputation as a prominent innovation business and status as a leader in the advertising industry.

As well as working with clients, Daniel been fortunate enough to produce design practice workshops for the Design Museum, London and to work with students via their education program.

He has also served as judge and chairperson for the leading UK, European and global creative award initiatives in the advertising and design industry.

In 2010 Daniel was invited to become a Fellow of the Royal Society of Arts in recognition of his work and overall contribution to excellence in digital advertising. In 2012 he was invited to become an Executive Member of the International Academy of Digital Arts and Sciences (IADAS).

Now entering our 15th Year, we are delighted to be able to introduce The FAB Effectiveness Award which will run in parallel to the FAB Creative Awards.

Entrants may chose to enter thier projects into either the Creative Excellence Categories OR the Effectiveness Categories or both.

We are very excited about being able to truly represent the industry. The Creative Awards will be continued to be judged by Senior Creative Directors, Design Directors, Senior Designers, Art Directors and Writers and the Effectiveness Awards will be judged by Planners and Clients.

Full details on how to enter will be available on our entry section of the website.

Good Luck with your projects!